Striving to persuade the others to impact their behavior and the way of thinking is shown one of the essential needs of human being to his social living improvement .The ways of encouraging and convincing the audience, as it comes later, has hed great influence human beings’ minds throughout the history.

The tablets found by the archeologists among the ruins of Babel, tell us about the primitive advertisements. This tablets which is belong to 3,000 B.C are about a kind of ointment and also a compliment about a person who has been skillful in sewing shoes.( MirHosseini 2004) But regulated persuasive refers to some centuries before Christian Era, when it was common among the people called sophisticated. The world war 2 ended to more comprehensive and scientific studies. Along with vast spreading of the mass media, such as newspapers, radio and television, advertising became more significant. We cannot deny advertisements` effects on our decisions and on our every day lives.

From the advertisements point of view, it is a new version to exhibit a good or service, with emphasis on specialized debate which is presented

by beneficiary individuals or groups. The aim of writing this article is to answer this essential question how advertising without its economical essence would be represented in cyber space. It is possible to put vivid distinction between the persuasive ways in internet with the other media, and if the answer is yes which benefits are provided for cyber users in this distinction, owing to the fact that we live in an interactive world in which the relation between the advertisers and the customers has completely changed. I’m trying to analyze these changes with emphasis on active audience of this universal media and with stress on the role of advertisements in this space, I want to set these effective parts to find a clear view of future.

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